In the pharmaceutical industry, the journey of medicine from inception to delivery is a story often untold. Filmtime Media, in collaboration with Bastion Brands, embarked on a creative venture with Pfizer to demystify this process through the power of animation. Our project aimed to reverse engineer the lifecycle of medicine, showcasing its origins and the meticulous journey to the patient. This partnership highlights our capabilities as a leading explainer video agency based in Melbourne, specialising in animated corporate videos that narrate complex stories in simple, engaging ways.
A Unique Animation Journey
The task was to craft an animation that traces a medicine’s journey from plant to patient in one continuous shot. This creative challenge required a deep understanding of storytelling, animation, and the pharmaceutical process. Our goal was to illustrate the complexity of drug development while maintaining clarity and engagement throughout the narrative. By focusing on a seamless transition from the seed to the final product, we aimed to provide a fresh perspective on the pharmaceutical industry, emphasising the natural origins and intricate processes behind the medicines.
Collaboration and Creativity
The project kicked off with a collaborative script development phase, ensuring the storyline was engaging and informative without overwhelming the audience with unnecessary details. Embracing a minimalist yet creative approach, we decided on an abstract style of 2D animation to represent diversity and inclusivity while adhering to Pfizer’s branding guidelines. Our pre-visualization efforts were extensive, involving close collaboration with the creative and art directors from Bastion Brands and our in-house animation and creative teams. This meticulous planning ensured every aspect of the animation was compliant with legal standards, fully aligned with Pfizer’s messaging, and visually compelling.
A Story Well-Told
The final animation was a testament to the power of creative storytelling and high-quality animation in conveying complex industry narratives. The client and agency were thrilled with the outcome, praising the project for its innovative approach, adherence to deadlines and budget, and the high-quality product delivered. This project stands as a prime example of Filmtime Media’s expertise in video production, showcasing our ability to bring creative visions to life.
Engage with Our Creativity
At Filmtime Media, we believe in the power of visual storytelling to transform corporate narratives. Our recent collaboration with Pfizer demonstrates our commitment to excellence in animated video production, from explainer videos to comprehensive corporate presentations. Whether you’re in the pharmaceutical industry or any other sector, our team is equipped to bring your story to life with creativity, professionalism, and impact.
Learn more about our pricing and packages and explore our portfolio to see how we can elevate your narrative. Discover more about us and let’s create something memorable together.
